24/7 AI Case Intake & Retained Client Acquisition for Personal Injury, Family & Defense Law Practices
Never lose a high-value case because intake was closed. 71Media screens claimants in under 800ms, dispatches electronic retainers via SMS in 3 minutes, and tracks signed cases directly to Google Ad keywords.
Why Law Firms Waste Marketing Dollars on Delayed Intake
In competitive legal markets, paying $150 to $350+ per click on Google Search is burned if claimants call after 5 PM and reach an answering service that merely takes down a name on a notepad.
Claimants Calling Multiple Firms
After an auto collision or arrest, claimants call three law firms in rapid succession. The first firm that qualifies facts and puts an electronic retainer in their hands wins the case.
Staff Wasting Hours on Bad Leads
Paralegals spend 15+ hours weekly answering calls for minor property damage, out-of-jurisdiction matters, or expired statutes of limitations instead of working billable casework.
Zero Visibility on Signed ROAS
Agencies report on abstract "impressions" and "clicks." Law firms need closed-loop attribution tracking exactly which Google keyword produced a $50,000 retained contingency case.
An End-to-End Client Acquisition Pipeline for Attorneys
We deploy an autonomous legal intake and attribution system engineered to maximize retained case volume.
24/7 AI Case Intake & Fact Qualification
Conversational AI voice and webchat assistants answer incoming claimant calls in <800ms. Evaluates injury severity, accident dates, liability details, and insurance coverage against your criteria.
- Sub-800ms voice response with empathetic tone
- Custom qualification rubric (PI, Criminal, Family, Estate)
- Structured intake summary delivered instantly to partner inboxes
3-Minute SMS Retainer Dispatch
For qualified high-value cases, the system immediately fires an SMS to the claimant with an e-sign retainer link so they can execute the agreement on their phone before contacting competitors.
- Automated electronic retainer delivery in under 3 minutes
- Multi-touch SMS reminder sequences if the retainer is viewed but unsigned
- Direct consultation booking onto attorney calendars
High-Intent Google Ads & Negative Filtering
Eliminate wasted ad spend. We manage aggressive negative keyword libraries (excluding "free lawyer," "pro bono," "forms," and informational searches) to target only retaining clients.
- Deep legal negative keyword harvesting & bid optimization
- High-converting practice area landing pages live in 7 days
- 100% firm ownership of ad accounts and audience lists
Closed-Loop GA4 Case Attribution
Connect your Google Ads spend to signed retainer value. Our server-side GA4 attribution traces retained matters back to the exact search keyword and ad creative.
- Closed-loop cost-per-signed-case reporting
- Encrypted client record isolation and data protection
- Automated 5-star Google review requests post-verdict/settlement
Frequently Asked Questions for Law Practices
Confidentiality, qualification criteria, and retainer workflows for legal practitioners.
Can the AI intake agent screen for statute of limitations and liability?
Yes. During onboarding, we train the AI on your firm's exact qualification rubric: incident date (statute of limitations check), injury severity, medical treatment sought, insurance coverage availability, and current legal representation status. If a claimant fails criteria, they are politely redirected.
How does the 3-minute SMS retainer dispatch workflow work?
When a qualified claimant calls or submits an intake after hours, the AI collects incident facts and immediately delivers an SMS containing your electronic retainer agreement (via DocuSign or your e-sign provider). The claimant signs on their mobile phone before calling another firm.
How does 71Media prevent wasted spend on $200+ Google Ads legal clicks?
We implement rigorous negative keyword harvesting (excluding pro bono, legal aid, court clerk questions, and free advice queries), click fraud detection, and localized radius targeting to ensure your ad spend connects exclusively with high-intent claimants.
Is the AI intake system compliant with attorney-client confidentiality standards?
Yes. All data transmissions are encrypted using TLS 1.3 in transit and AES-256 at rest. All intake transcripts, recordings, and contact records remain 100% your firm's direct property under your control.
Ready to Capture Every High-Value Retained Legal Case Before Claimants Call Competing Firms?
Book your free 30-minute legal practice review. We will audit your current intake workflow and map out your custom 7-day system launch.